It is an exciting time for cannabis in Canada, with new companies popping up every week offering healthy and professionally produced stocks of the leafy green — a product that has for so long been as infamous as it is widespread.
With state-of-the-art growing techniques, these new competitors are looking to develop the perfect strains of cannabis.
Now that there are so many options for Canadians, how can consumers trust what they are receiving is precisely what they need?
Enter BLOCKStrain.
It’s a platform that verifies the quality and unique genome of cannabis products, helping licenced producers stand out in the market while navigating the government’s registration system.
BLOCKStrain has positioned itself as a leader in the industry due to its use of blockchain technology. BLOCKStrain identifies new breeds of cannabis, tracking their exact chemical makeup across the emerging Canadian market to ensure standardization.
Their supply management platform works by testing individual strains of cannabis and then digitizing the genetic information into a blockchain — a record of data that can be used to prove the authenticity of prior transactions of information — meaning products associated with the blockchain ledger can be validated without physically having to be present.
In its infancy, the cannabis industry operated outside the law and without patents for newly invented strains that growers could pass off as something related. Even to this day, many consumers rely on the word of unlicenced producers who have an interest in veiling their plants identity.
With BLOCKStrain, no person or corporation is the authority figure that consumers must take at face value.
Robert Galarza, CEO of BLOCKStrain, says this is the axis point for an industry lacking in transparency across the board.
“Growers don’t need to trust blockchain companies or even one another. They just need to trust the technology,” he said.
With nearly known 1,500 known cannabis strains available, investors want to know what they are investing in, customers want to know what product they are paying for and patients deserve to understand what their medication contains.
The beauty of BLOCKStrain is the platform keeps track of any changes that occur to the strain over time. If the grower alters the plant, the blockchain keeps a record of how the chemical compounds have changed alongside it…
